Social Selling: how to use customer relationships to improve sales

https://youtu.be/MrwlN8B-ld0

Social selling, which should not be confused with social marketing, is the way in which a company or a professional uses social media and the power of the company team's network of relationships to achieve, or rather exceed, set sales objectives, focusing on the tastes of potential customers, involving them with insights, news and useful information and building solid relationships of trust with them. [Wikipedia]

In today's article we see in detail how to develop the right commercial strategy with the help of RELATIONSHIPS with customers or potential customers.

Let's start with what are the elements of a good commercial strategy:

The RIGHT MESSAGE to convey, therefore the CONTENTS

The RIGHT PUBLIC to address, identify the correct target for your product/service

The RIGHT PRODUCT which must obviously be consistent with the message and of interest to the public

THE RIGHT RELATIONSHIP - today it is no longer enough to be "just" competent in your sector, but you must be able to build relationships with customers and potential new customers.

In a market with a high level of competition (such as that of web services), it is no longer enough to have the right product/service to convey with the right message to the target audience, but it is necessary to establish relationships, also through the use of social media.

What does it specifically mean to establish the right relationship with the customer (or potential)? The meeting with the customer is no longer just the moment dedicated to the actual sale, but becomes an opportunity to build the relationship.

The purpose of the sale therefore becomes that of understanding, together with the customer, what his real need is.

The relationship that is established during the sale therefore becomes a dialogue in which it is necessary to learn to argue and listen to our interlocutor. The customer must see in the product/service we are presenting to him, the answer to his needs and the solution to his problems.

In this type of commercial strategy, sales are therefore to be considered asynchronous, that is, it is not certain that when I find myself dealing with a customer for the first time he will immediately buy my product. In this case, the relationship I build with him will allow me, at the most appropriate moment, to conclude my sale later in time.

We have reached the end of this episode dedicated to the importance of establishing relationships of trust with your customers in order to improve your commercial and sales strategy. In the next video we will see how the use of Social Media and Permission Marketing can help us establish this type of relationship.

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