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How to implement Google Consent Mode v2

Team Host.it 2 min read

Compliance

Consenso, fatto bene

Google Consent Mode v2

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Do you use Google Ads or Google Analytics? Don't risk losing data on users who choose not to be tracked. With Host Compliance, you can automatically integrate Google Consent Mode v2. By installing our Google-certified Consent Management Platform (CMP), you can enable Consent Mode behavioral and conversion models, ensuring measurement of conversions and statistics even for users who opt to refuse consent to tracking.

Starting in March 2024, Google will phase in mandatory Consent Mode v2 for using audience segmentation features on sites targeting EU users.

Get more from ads and statistics with Host Compliance: the CMP certified by Google and automatically integrated with Google Consent Mode v2.

✔️ Privacy-friendly measurement: Get more data from Google Ads and Google Analytics without compromising the privacy of your users. Comply with GDPR effortlessly with Host Compliance.

✔️ Ensure accurate measurement while respecting privacy: Get more data from Google Ads and Google Analytics without risking your users' privacy.

✔️ Increase conversions: thanks to Google Consent Mode v2, it is possible to retrieve Google Ads conversion data for approximately 65% ​​of clicks from users who opt to refuse consent. With greater access to information about the performance of your ads, you can effectively optimize your advertising investments.

✔️ Simplify integration: Why manually configure Consent Mode v2 when you can do it with Host Compliance? Get in touch with our staff to bring your site into compliance.

Activate Host Compliance now

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Certified CMP, Consent Mode v2 and support to align your site and data processing.

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