Manage e-commerce traffic peaks? Tips for surviving Black Friday

Speed and security are topics to worry about and which I talk about in a dedicated way in other videos:

How to Improve the Speed of a Website – SPEED

How to measure the speed of a website and share the results – SPEED

How much do we love to bask when we get it? And many e-commerce companies manage to achieve it even by neglecting the basic rules of security, backup and speed. Except, at the moment of greatest success… BOOM. They fall inexorably to the ground, crushed by their own ego, by their desire to go further, without the necessary certainties.

https://youtu.be/u0PfNt3kKHw

Your e-commerce may be faced with sudden or planned traffic peaks such as an effective marketing campaign or calendar events such as Black Friday, Christmas or Sales. But have you worried about being able to react to situations of this type?

Black Friday and Traffic Peaks for Ecommerce Events like Black Friday, for example, are increasingly devastating, both from the point of view of sales opportunities and from the point of view of infrastructure. Over the years, at HOST, we have realized that the majority of e-commerce managers do not ask themselves the right questions to help their online business survive during these events.

The consequence of all this is a strong demotivation when faced with the failure of a peak in traffic which could instead have been a great opportunity for growth. The damage of a poorly managed Black Friday can last much longer than the event itself, causing serious damage to the image of the site.

Why? Because we know that users don't return to buy on a slow site or, even worse, on a site that can only be seen intermittently or that while it is about to ask us to insert the credit card, returns a blank page or an error.

How to best manage success? Very often, when your e-commerce starts to be successful, it happens that you complain to your hosting provider about the slowness of the service or he himself warns you that you are abusing the resources at your disposal.

Does this situation sound familiar to you? In both cases, you will almost certainly be offered a change of service and, usually, it will be a Dedicated Server or a Cloud Server.

But is that what you want? Is this what you really need?

Why the Dedicated Server is NOT the best solution for the success of your Ecommerce NO. The Dedicated Server is exactly what we must not let ourselves be fed if we want to guarantee that our e-commerce is:

Safe from Attacks or Data Loss

Now you may be wondering why on the internet you continually find numerous tips on Dedicated Servers as the ideal solution for your e-commerce.

Proposing a Dedicated Server is a failure for the provider, it is a declaration that the platform that provides its hosting services is not scalable and cannot satisfy your growing demand for resources and therefore is forced to sell you something else, a server, which completely changes the rules of the game.

The Dedicated Server is in fact a single piece of iron that:

it can be overloaded, it has limited scalability and even if it is a virtual server to which we can add CPU, vertical scalability always has limits, usually not too high;

the server requires ordinary and extraordinary maintenance. It must be monitored constantly and, in case of problems, action must be taken as quickly as possible. To do this there are two solutions: a team of internal systems engineers or "managed" support from the provider. In both cases this is an additional cost.

However, there is only one server, it breaks down, the applications crash and... your e-commerce goes down.

the server is hacked and you don't know how to fix or handle the problem.

HOST: The Hosting and SCALE solution We at Host have studied a perfect solution to allow your e-commerce to grow and better manage traffic peaks.

With hosting profiles that scale from 10,000 sessions per month up to 1ML which, combined with SCALE will make you sleep soundly even during the toughest of Black Fridays.

What is stairs? SCALE a process that identifies the traffic peaks of your e-commerce, notifies one of our operators who verifies the vital parameters of the hosting service in real time, increasing its resources to guarantee the site remains online, with the best performance.

https://youtu.be/ZNToDsDHxpE

Our Hosting solution for e-commerce, combined with SCALE, allowed one of our customers to reach these numbers during a Black Friday:

+325.99% of users* +1087.23% of sales*

And you? Do you want to hope for success or do you want to be certain?

Write to us and secure your business

*compared to a normal Friday