Prestashop: how to improve performance and indexing of an e-commerce

In this article, however, we want to talk about accessibility and how it can influence the performance and indexing of your site created in Prestashop.

https://youtu.be/Wecawp3056w

Accessibility: the key to improving performance and indexing of your Prestashop e-commerce Making your e-commerce accessible can improve both its performance and indexing. To ensure that the contents of your website are easily usable by all users (but also by browsers), all you need to do is respect some simple rules, including:

THE SEMANTIC STRUCTURE OF HTML CODE Use H1, H2, H3, etc properly within your pages to give the right hierarchy to the contents and allow search engine spiders to understand the importance of a title more quickly than that of a paragraph.

THE CONSCIOUS USE OF TAGS, ATTRIBUTES AND LABELS Always insert the title and description meta tags into your web pages (which we remind you must be unique for each individual page), the alt attributes for the images and links that allow you to understand the content even when it does not load correctly, the labels for all the fields of your forms, etc.

THE SIZE OF THE CHARACTERS, THE CHOICE OF FONT AND THE CONTRAST OF THE COLORS Ensure that the contents are correctly usable on any device at any resolution.

In short, providing browsers with an accessible website will make the work of "decoding" the information present on the pages much more streamlined and faster. This will reduce the loading time of your website but above all it will improve indexing on search engines.

Improving indexing also means obtaining more visibility and being found by users who are looking for your e-commerce. By increasing traffic it therefore becomes even more essential to make the website fast and efficient for visitors who want to purchase your products with the aim of increasing conversions.

If you can measure it you can improve it – SPEED The optimization of content, images, code and all the various operations we have listed is not a job to be carried out only during the creation of a website, but must be done continuously.

Improving the performance and speed of your e-commerce site must become your priority if you want to increase loading speed and, consequently, also user conversions.

If you know a little about our blog and have already seen some of our videos you will have already heard us quote Kelvin's now famous phrase "If you can't measure it you can't improve it". So measuring becomes the key to always improving the performance of your Prestashop, or whatever application you use to create your website.

In order to make performance measurement a simpler and more continuous operation, we remind you of the possibility of using SPEED, the completely free tool that allows you to survey unlimited websites to perform automatic scans daily and analyze all the aspects we have listed in this article and many others.

By creating an account on SPEED (https://speed.host.it) you can enter all the domains you want to monitor and, for each of these, you will have:

an ARCHIVE of all the scans carried out since the census;

the TIME TREND of the website loading time;

a COACH who suggests what to improve in terms of accessibility, performance and best practices;

the ANALYSIS of all the CONTENTS of the site divided by type with an indication of how much the weight affects the opening of the web page;

the DETAIL of all NETWORK REQUESTS that are performed to load the site.

Imagine that you have just updated some Prestashop extension on your e-commerce, or that you have changed the template or that you have just uploaded new content or new product sheets and, suddenly, the site becomes slow and you risk losing orders and users.

Thanks to SPEED you can keep your website constantly monitored following every change you make, precisely to avoid slowing down loading times and maintain high performance.

We invite you to try SPEED immediately to perform a loading speed test of your e-commerce with Prestashop, follow all the coach's advice... and then carry out a new scan. You will immediately notice the difference!

We have reached the end of this episode dedicated to improving the speed of a site in Prestashop and how to use SPEED to monitor performance.

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Thanks and see you in the next video.