The Search for Beauty

https://youtu.be/ZIfpQVq5tY8

Aestheticism is an artistic but above all literary movement of the second half of the 19th century, we find it in an important way thanks to the works of Oscar Wilde.

The search for beauty has always been a continuous challenge, in literature and art and Michelangelo, during the Renaissance, made it his strong point. In fact, he maintained that beauty is the elimination of ugliness, that is, it is enough to remove the ugliness and the beauty remains.

To create order is it necessary for disorder to exist and therefore to create order? Well, just clear out the clutter.

Am I confusing you? Let's try again

In nature there are no straight lines, we are the ones who draw them straight and to do this we use a ruler, because we have to eliminate the curvatures. When we drive we don't always go straight, we continually correct our gear by operating the steering wheel. We do the same thing with a boat and with our business, running a business means continually correcting the course, because everything around us leads us to ugliness, to disorder. It's called Entropy.

What is the ugly aspect of everyday corporate life?

The bad thing is software that doesn't do what it's supposed to

The bad thing is a dissatisfied customer due to a shortcoming on our part

Ugly is a "patch", a temporary solution to a problem

The bad thing is a user interface that confuses our customer instead of helping them save time.

We look for the beauty in what we do, every day and to do so we eliminate the ugly. We demand the good from our collaborators, we say NO to the bad.

Let's change our point of view and look for long-term structured solutions, let's say NO to "buffer" or "wire" solutions.

Let's find the courage to do the right thing, now. Do you ever find yourself in a meeting with your collaborators and they all agree on what the right thing to do is? And then? what happens? that you do the wrong thing, because the right one is the longest solution, which gives longer-term results that we cannot touch and see immediately.

Now, this is the bad thing, don't let it happen in your company.

What I'm telling you is not my own making, but that's not the point, the true meaning of all this is to believe it and therefore transform words into facts. If you too have recognized the bad but didn't have the strength to fight it! Welcome to the club! But like I did, you too can become aware of it and seek the beauty in everything you do, eliminating the ugly. It will benefit your work, that of your colleagues and consequently your company.

As hosts we have created a creative, stimulating environment that reflects one of our fundamental values, TRANSPARENCY.

Today it is an understatement to say that we sell hosting services, we sell a user experience, in everything, from when our customer service is contacted to when you make a purchase to when you have to manage a problem.

In thinking and planning these experiences we take the bad into consideration, because we know it and we will do everything to ensure you never encounter it.

With this somewhat philosophical Vlog I conclude 2018 with best wishes to all of you for a peaceful and profitable 2019.