How to amaze potential customers – magic as a marketing tool

From February to today, many things have happened, I took the exam to become a full member of one of the largest magic clubs in the world, I participated in my first international magic congress, during which I saw spectacular things and met names from the Italian and international scene that I had previously only seen on TV.

What I predicted in February (I quote myself): "This magical path will lead me, I'm sure, to create something sensational and exciting. I can't wait" has come true.

Every year Host participates in many trade fairs and conferences, as a sponsor, usually with its own stand, to get in touch with new potential customers.

At these events, however, there are more and more sponsors, all lined up, one next to the other and each one is ready to sell you their products and replace your head with their commercial nursery rhyme.

How do you stand out in this jungle of competitors? One solution is to have a large stand, larger than the others, perhaps play music, beautiful girls with short skirts and high heels, perhaps combined with food and wine tastings... that could be an idea. But everyone already does it and let's be clear, do you know the costs of setting up stands of that type? Not to mention the environmental impact of all that material that is then thrown away...

Why not give a few minutes of real magic to our potential customers instead? A moment in which you can go back to being a child, forget about your problems, the tiredness accumulated during the day, let yourself go and be amazed?

A sincere amazement, a laugh, help you feel better, the body relaxes, blood circulation improves thanks to increased oxygenation, etc...

But the phenomenal thing is that Magic breaks down every wall, every barrier, so you can engage in a business conversation in a more friendly and relaxed way.

People will always remember you and that magical moment you gave them.

We had a group of friendly Sardinian pharmacists whose website I also report (advertising spot) who stayed at our stand for about half an hour! Not only did they no longer want to leave but they wanted information about our products from the Wizard and not from me or my colleagues. It was too fun to watch them have fun.

Of course, like everything, you can't improvise. Together with us was Marco Aimone, President of the Circolo Amici della Magia of Turin since 2005, one of the greatest exponents of the magic scene. His career is full of national and international recognition and he is an accredited Master of Close-Up, magic at close range.

My most sincere thanks go to him for indulging me in this Marketing experiment, which gave such interesting results that it was replicated during our presence at the Web Marketing Festival in Rimini on 21,22,23 June. So come and visit us at our stand and let yourself be amazed.

Transforming the impossible into possible is not just a slogan of magic, but it can be a metaphor for everything we do every day at Host, keeping our promise ONLINE | ALWAYS, it requires real magic.

Do you know when a magical effect is perfect? When the viewer sees nothing except the effect itself.

The same thing happens when providing Hosting services. When no one notices what is being done "behind the scenes" and the site always remains online, the magic is done.

I hope I have aroused your curiosity and given you some inspiration or ideas for your marketing strategies.

Continue to follow us, I promise to publish some videos that we will shoot in Rimini