Web Marketing Festival 2018: where reality, digital and...magic meet!

Last year our participation in #WMF17 represented the launch of our HOST.IT brand to the general public. There was a lot of tension, the questions we had been asking ourselves for months would find a concrete answer in presenting our new brand to the event participants and we were able to test their reactions and first impressions first-hand.

Over the last year, having collected all the feedback (especially from the Web Marketing Festival and in the months immediately following the event), we have introduced many new features and modified our initial offer to meet the real needs of our Customers and Partners. In a certain sense, therefore, the #WMF18 edition also represented a challenge for all the HOST staff: to present the innovations introduced and, above all, to remain imprinted in the minds of the participants.

The 2018 edition of the Web Marketing Festival was a true educational full immersion, here are some numbers that explain the grandeur of the event very well:

It is a truly complete event, which deals with all the topics related to the digital world with a peculiarity that makes it unique: the human contact between participants, sponsors, speakers and organizers... in a reality that is becoming increasingly virtual.

The opportunity to meet companies, speakers, colleagues and potential customers in person is what drove the over 18,000 people to participate in the 3-day event. The challenge for sponsors lies precisely in attracting the attention of the participants but, above all, being remembered once everyone returns "home".

In HOST this year we decided to focus on something that, apparently, has nothing to do with our world, that of hosting: MAGIC.

Today, analyzing the contacts made at #WMF18, we can say that the challenge of using magic as a marketing tool is bringing us excellent results. I am not referring to the economic results of increased turnover (we will certainly be able to measure those over time), I am talking about results that are perhaps less tangible, but undoubtedly of human value. Associated with magical entertainment, we have in fact created a deck of cards as a gadget (the same one used by the magician during his show): a real object in a digital way!

During the 3 days in Rimini we gave away almost 30 hours of magic, 1,000 decks of cards and an infinite number of smiles and amazed faces.

Our THANK YOU goes to all the people who chose to stop at our stand, allowed themselves to be involved by the immense skill of Marco Aimone (President of the Circolo Amici della Magia of Turin since 2005) and decided to dedicate a few minutes to deepen their knowledge of our company and our services.

Thanks also to all those who participated in Marco Mangione's talk "Hosting & E-commerce: everything you need to know to grow your online store" on Saturday morning, and we remind you that it will be possible to view the video recording of the speech as soon as the material is available on the official website of the event.

Finally, a dutiful thank you goes above all to the guys at SearchOn who, every year, manage to set up the Web Marketing Festival without ever repeating it, congratulations!

We wish all of you who received our HOST deck of cards a good summer and many games under the umbrella... when you want to receive some more information about our services and how we could collaborate together, write to us at This email address is protected from spambots. You need JavaScript enabled to view it.