Slow Prestashop? 3 tips to optimize your e-commerce

https://youtu.be/exTjp7CRiHY

We have repeatedly addressed the topic of the speed of a website, especially an e-commerce one, and how it is essential to respect the famous "3 second" rule, i.e. ensuring that your website opens in the shortest time possible to increase the conversion rate.

Today we want to go into a little more detail and explore, from a practical point of view, what actions would be best to take to make your Prestashop even faster and more efficient.

Optimize contents The weight of the contents of your e-commerce influences the loading time of the site pages. Good content optimization will allow you to improve the performance and speed of your Prestashop.

Images of the right size An e-commerce site is a real virtual sales showcase, and images are essential to best represent your products. However, we remind you that images that are too heavy negatively affect the loading time of your website, so always remember to optimize images for the web when you create them. This way you can have beautiful quality images to show your products without them being too heavy to slow down the opening of the page.

However, remember to always calculate the dimensions of the images carefully so that the browser, when loading them, does not have to carry out too many resizing operations. In fact, this type of operation significantly slows down the loading time of a web page.

HTML, CSS and JAVASCRIPT Behind all the images, texts and contents that make up your website there is the source code in HTML, CSS and Javascript. If you can reduce the HTML, CSS and Javascript files of your e-commerce you can save precious time on the loading speed of web pages.

The operation of removing unnecessary characters from the source code (called "minification") consists precisely in removing all the spaces, line breaks, comments and block delimiters that are useful for human understanding of the code, but completely useless for the machines that have to process this information. We therefore recommend that you proceed to minify your e-commerce files that contain HTML, CSS and JavaScript so that the browser can download them faster.

To proceed with this operation and make your e-commerce site faster and more efficient, you can take advantage of numerous free online tools or, in the case of Prestashop, search for additional components that help you with the operation.

Enabling the Prestashop Cache In a previous article published on our blog we explained how to activate the Prestashop cache to improve performance and speed. The cache is the system that stores the most frequently accessed files in a fast memory area, thus speeding up the execution of Prestashop.

We invite you to read the article to follow the specific procedure to enable the Prestashop cache.

We have reached the end of this episode dedicated to optimizing the contents of a site created in Prestashop to make it faster. In the next video/article we will talk about accessibility and how this can influence the performance and indexing of your e-commerce. We will also see how our performance measurement tool (SPEED) can help you monitor the performance of your e-commerce sites!

So don't miss the next episode dedicated to Prestashop, I invite you to subscribe to our channel and activate the bell to be notified when we publish new content.

Thanks and see you in the next video.